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Can we just use marketing website without corporate website

Corporate Website

In today's marketplace, every corporate need a website. A corporate website is typically the website that company use for brand recognition, showing company profile, business information like events or activity. A Corporate website can be engaging customers, gathering feedback from Customers and providing better support for customers. A corporate website only apply to one entity, web content not sharing with the third party

 

Marketing Website

And what about Marketing website? Also known as Internet marketing website is used to promote products and services. and getting more online traffic to a website. Marketing website is used for gaining more customers. This type of website having a lot of marketing strategies to advertise and market the business. Call-to-action function must have on the marketing website. Normally when starting to build the marketing website must have the business target goal, and digital marketing plan before running this type of website. Business info is not necessary to put into a website. Marketing website can be a web portal like Lazada, Alibaba. Some web content information can be shared with a different entity. Information like term and conditions info can be applied to all merchant in the website. Or just use one simple landing can run a digital marketing

 

Question

Now we a big question should we have two different type of website at the same time when are we running a business? or just having the marketing website is good enough? First, we need to know what website element and website function should have on the marketing website or corporate website. Bellow is the comparison table

 

 

 

Corporate website

Marketing website

Purpose

Branding Recognition,
Public Relations,
Collateral Communications,
Social Media,
Crisis Communications,
Investor and Analyst Relations.

Generate Lead,
Advertising,
Social Media,
Collateral,

Sales Materials, 
Graph,
Point-of-sale.

Web Function

Corporate Video
Graphic web banner

Static website is good enough

More Call-to-action

Interactive
Shopping cart system

Who use

Non profit and profit organisation

Marketer 

Web tools needed

Online Chat

Website Analytics tools

Web design Level Skill High Low

 

We can see that on the table above, normally one company only have one corporate website in one country but can have, multiple marketing websites to serve a different type of purpose, product, and service. Due to budget conscious, most of the business just run the marketing website instead of a corporate website.

 

Google Trends

 

Conclusion 

Which ones you choose depends on the type of business you are in. If you running a business just for selling product, you can use marketing website without having a corporate website.

 

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