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Color – The Principles of Beautiful Web Design

Color can both bring comfort and discomfort to the people looking at them. Ecommerce website owners would like to bring in traffic to their websites. Home decorators would like the home owners to live under the Zen environment. Fast-food owners are hoping customers will grow interest at the menu or picture when looking.

Color representation might differ across countries and continents, sometimes across races as well, undoubtedly genders at time. Hence it is important for one to understand not what but how are they bringing the message other than using pure texts and photographs.

Colors do have their temperature, either warm or cool.

Colors can have chromatic value, also known as tint or shade. This leads to the consideration on saturation when we are trying to picture out the whole picture. All these can be traced back with the RGB (Red, Green, and Blue) or CMYK (Cyan, Magenta, Yellow, and Black).

These different combinations of colors can be resulting in a few types:

  1. Monochromatic
  2. Analogous
  3. Complementary
  4. Split Complimentary
  5. Triadic
  6. Tetradic (also called double complementary)

Source: Web Design Book of Trends 2015-2016, by UXPin INc


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