What is Marketing Landing Page vs Home Page comparison
Any page where website visitors land when they first reach your site as know as a landing page. The marketing landing page used for digital marketing and it is a standalone web page to convince its visitors to take action on play viedo, newsletter subscription, sign up for a subscription account, download a pdf, purchase a product, and more.
A landing page is also an important term and concept for inbound marketing and lead generation. Normaly web design malaysia company will use Landing page to give customers a clear call to action (CTA).
The different between Landing Page and Home Page as the following table.
Landing Page (Stand alone page)
|Home Page (website first page)|
URL Link and navigation
Having fewer links
Having more links
Call To Action
Clear and Concise
Trends and Creativity
to increase conversion rates when it comes to paid advertising
general purpose it design todesigned to encourage exploration.
The two purpose of a landing page
• First to capture leads that enable you to market to people in the future
• Second to “warm up” potential customers to the product you are trying to sell to them before sending them further into your sales funnel.
Landing Page Types
Lead Generation landing pages Click-Through landing pages need a web designer to build it
What Landing page can do?
1. Advertise sales and discounts. Google Ads need landing pages.
2. Run a giveaway
3. Announce a pre-sale
4. Offer a free download
5. Collect personal information (generate leads)
How to build a Landing Page
- A split-screen layout is a great choice for landing pages with side-by-side selectable options.
- Use minimalist web design idea.
Landing Page Example
Call to action button example
Web Design Company - Landing Page Design & Development
Types of the lanfding page website:
- Product launch landing page
- Digital advertisiment landing page
- Service/product pormotion landing page
- Event invitation landing page
- Company landing page