IOI City Farm, a groundbreaking urban indoor farm nestled within Malaysia's largest shopping mall, collaborated with us to launch a brand new website as part of their digital marketing strategy and to showcase their innovative offerings. Our goal was to design an original, engaging, and educational online platform that not only highlights the farm's unique attractions but also aligns with their marketing objectives to draw a wider audience.

In tandem with the website, we developed an interactive web-based species information kiosk system and placed several kiosk standees throughout the farm. This setup is designed to store and present detailed information about a variety of plant and animal species found at the farm. Visitors enhance their learning experience by scanning QR codes on species' labels, which directs them to our comprehensive species directory system.

The newly created website features a modern, sleek design paired with intuitive navigation and vibrant, high-quality images that reflect the farm’s innovative and educational mission. The consistent color scheme and thoughtful layout ensure that the website effectively communicates the essence of IOI City Farm to both online visitors and on-site guests, creating a unified and enriching experience.

This venture into digital branding, including both the website and on-site digital enhancements, aims to elevate the visitor experience and solidify IOI City Farm's status as a premier destination for urban farming education, seamlessly blending their online presence with their physical appeal to achieve their marketing goals.